The company powered through recessions and kept sales soaring as more households formed in the United States. The company went public in June 1992, initially trading around $1. It didn't require a million-dollar advertising campaign to lure in shoppers - just the big blue coupons in the snail mail with which customers have become well acquainted. In its prime, Bed Bath & Beyond featured prices low enough throughout the year that sales events were no longer calendar-worthy for customers. Customers got a wider range of merchandise to browse from than that of smaller, more local businesses. Category killers represented a new wave of superstores that featured high inventory and low prices in their specific category, like home goods. The popularity helped Bed n' Bath expand out of its home state of New Jersey with more products and in 1987, it added the "beyond" label to its corporate name.īed Bath & Beyond was the classic "category killer" of the 1980s and 1990s, similar to the now-defunct Toys "R" Us. Their bet was spot-on: The 1980s brought a rise in consumerism, Walmart-driven price deflation, and new retail economics that led to booming business in suburban America for big-box retailers.
In 1971, they opened the first linens-only "Bed 'n Bath" store in Springfield, New Jersey. The good old daysįounders Leonard Feinstein and Warren Eisenberg originally worked at Arlans, a discount retail chain, but eventually discovered the need for niche stores that better served shoppers. Here's a look at the years leading up to its current near-death state.
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